Tag: branding
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Case Study – The Art of Seasonal Storytelling: How Scottish Gin Brands Can Capture Summer Moments
A case study in creating campaign imagery that transforms everyday moments into brand experiences The Brief: Beyond Product Shots to Emotional ConnectionScottish gin distilleries face a unique challenge: how do you communicate the essence of island life and premium quality while making the brand feel accessible for everyday enjoyment? This spec campaign for Hebridean Isles…
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Case Study – Breaking Into New Markets: How Lifestyle Photography Transforms Traditional Spirits Brands
A case study in creating campaign imagery that speaks to younger female consumers The Challenge: Expanding Beyond Traditional DemographicsWhen growth-stage whisky distilleries hit their stride, they face a crucial decision: stick with their established customer base or expand into new markets. For many Scottish distilleries, this means moving beyond the traditional male demographic and creating…
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New Case Study Page Now Live – See How Brand Photography Tells a Full Story!
Something new has arrived! I’ve just launched a refreshed case study section on my website to better show how storytelling visuals can elevate brand identity, customer connection, and content strategies — especially for food, drink, and hospitality brands here in Scotland. Each case study walks you through the story behind the shoot — from creative…
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Case Study – Brewing Connection: A Relaxed Sunday with Dear Green Coffee
Overview In an era where coffee brands like Dear Green Coffee already shine with strong behind-the-scenes content and wholesale stories, there’s a rich opportunity to extend that narrative right into customers’ homes. This editorial spec shoot captures the journey from counter to couch, showcasing how Dear Green can inspire everyday moments of warmth and ritual…
Lorraine Welsh 